Websites for Experts

Before you get a ton of new traffic, you need a robust, scaleable website that becomes the hub of your web presence.  You need a website that doesn’t cost a fortune and doesn’t require a web developer to make updates to the design and content.  You need a website that is designed by a marketer, not a decorator or a coder.

This is where I can help.  My team can help you build a website that works.  We have the perfect WordPress theme to help you do this so you can focus your time on marketing your business.

Here’s how it works:

1. Basic Website Planning:

  • Help you identity the key objective for your website and discuss how you can meet that with the website layout.
  • Help you choose the layout of your website.

2. WordPress and Template Installation:

  • Install WordPress on your web host.  This is where the files for your website are stored. If you don’t currently have a website, we can suggest a great web host that is affordable.  Please note, if your current web host is not a professional web host, or does not support one-click WordPress installations, we will advise you to move web hosts.  If you decide to stay with your existing web host that doesn’t allow one-click WordPress installation and requires us to do extra work to get WordPress running, we will bill you for our time at $50 per hour.
  • Install and configure your theme and additional features (see Features below) onto the WordPress installation.

3. Configure how your website looks

  • Adding your website banner (which you provide).
  • Setting your website colours.
  • Creating your homepage layout to include your featured content, social media icons and any additional standard widgets (see the website features document)
  • Creating your standard page layout to include your featured content, social media icons, any additional standard widgets.
  • Creating your blog page layout to include featured content, social media icons and tags and categories.

4. Training:

You will receive 2 x 1 hour one-on-one training sessions adjusted to your experience level so you can learn how to use your website.  You’ll also receive 4 weeks of follow up email support.  The training will cover:

WordPress Training:

  • How to log into WordPress.
  • How to create pages and posts on the site.
  • How to create your menu system.
  • Introduction to widgets.
  • How to add files, pictures and other media to the site.
  • Where to add keywords on your pages and posts.

Theme Training:

  • Introduction to the theme.
  • How to change the website header.
  • How to edit the feature box.

Included in Theme:

There are over 600 options that you can change to customize your website.  As this theme is maintained by the Theme designer, it ensures that there will be constant improvements.  The best thing about this theme is once it’s set up, you’ll have control to make updates to the content and the design. Some other key features include:

  • Ability to customize almost every aspect of your site without programming.
  • Easily change your website’s banner.
  • Ability to have a different home page to the rest of the site.
  • Page templates that follow your sites theme, but allow different looks depending on your needs.
  • Search Engine Optimization Tools – you will be able to easily optimize each page and post on your website.
  • Sidebar options – ability to change the width and number of sidebars and sub sidebars.
  • Drop down menu bar system with the ability to hide pages as desired.
  • Font and colour customization.
  • Background and headings colour customization.

Additional Functionality We Add (no additional cost):

  • An Improved Tag Cloud for your blog.
  • Google Analytics tracking.
  • Google Maps tool to easily insert to your posts and pages
  • Google Sitemaps generator that adds a special sitemap that helps search engines like Google, Yahoo, Bing and Ask.com to better index your blog.
  • Login LockDown – Adds some extra security to WordPress by restricting the rate at which failed logins can be re-attempted from a given IP range.
  • SEO Friendly Images – Automatically adds alt and title attributes to all your images which helps with search engine optimization.
  • Simple favicon addition on your site with out messing with theme code or having to change it every time you change theme.
  • Advanced features to make the visual editor in WordPress act more like a document processing application like Word.
  • Ability to easily embed videos from various video websites such as YouTube, DailyMotion, and Vimeo into your posts.
  • Email Guard that converts every email written within your post body into a JavaScript code, so the emails is readable and can be clicked by humans only.
  • Super Cache – speeds up your website for visitors.
  • Forms – easily create web forms and manage within the WordPress admin.  Great for collecting information such as registrations.

Additional Functionality We Can Install (no additional cost):

  • Homepage Image Slider – if you want to have scrolling images on your homepage.
  • AWeber Integration – if you are using Aweber for your email newsletters.
  • MailChimp Integration – if you are using Mailchimp for your email newsletters.
  • Outbrain – adds a rating system to your blog and adds “You might also like” with 3 additional posts.
  • SexyBookmarks – adds social bookmarking icons to each of your posts for easy sharing.
  • Random Quotes – display and rotate random quotes and words everywhere on your blog.
  • Events Calendar – allows you to display an events calendar on your site.
  • Retweet Button – adds a button which easily lets you retweet your blog posts.
  • Twitter Widget Pro – displays your latest tweets in your sidebar.
  • wpCJ Testimonials –  create a list of testimonials that you can place in your sidebars.