Affordable Internet Marketing Resources To Build Your Web Presence

blocks 150x150 Affordable Internet Marketing Resources To Build Your Web PresenceBuilding your web presence takes time and a bit of consistent effort.  The last thing that you want it to use software that makes life more difficult for you.  You need to be able to update your website yourself, you want to be able to send out email marketing quickly and easily.  Everything you use should help you get the job done quickly.

When choosing a service to recommend, my criteria is:

  • Easy to use so the business owner can be independent;
  • Affordable (free is also good);
  • Have good customer service and support

The following resources all met this criteria.

Where to buy your .com or .ca domain

Buy your domains from Godaddy.  They have the cheapest domains around and are easy to point and forward meaning you can use a different host (which I recommend and explain in the next point).

Godaddy will try to get you to buy a bunch of other stuff as you go through their check out.  Most of it is unnecessary.  Just skip past saying “No Thanks” until you can pay.

The best thing about Godaddy is you can always get coupon codes for discounts at Fat Wallet.  Simply go to the final page and apply some of the codes until you get the best deal.

Hosting

A host is the home for your website files to live.  There are lots of hosts out there and with my clients have tried many of them.  The host that is by far the best is InMotion Hosting.  They have excellent customer service, very reliable servers and they don’t charge extra for stuff like unlimited email (which a host like Godaddy does).

You can start with the business class hosting package Launch which is $84 a year.

WordPress Website

WordPress is the best system to put your website on.  It is an extremely flexible and scalable system that will allow your website to grow and change with you.  You can easily add static pages, blog posts, pictures, videos and almost anything else you would like without requiring assistance from a Web Developer.

Once you have your hosting, WordPress is installed on it.  Then you need a template.  A good WordPress developer will charge you about $3000 to build you a WordPress template.  There are lots of pre-built templates around, but in most cases, they are not worth purchasing as they can cause a lot of headaches and extra money to get them customized to your liking.

The best template around is Catalyst.  The Personal Edition is a bargain at $97 and includes access to the support forums.  It’s an extremely flexible template and allows you to manage a lot of the design elements yourself.  What this means is once it’s set up, if you decide to change your web banner for example, you can without needing to get a web developer to do it for you.  It’s extremely flexible.

I absolutely recommend having someone set this up for you initially if you aren’t extremely technical or don’t want to spend 60+ hours learning WordPress and the Catalyst theme.  My team can do this for you and then train you how to use it.  Email me this interests you.

Email Marketing

I love Mailchimp.  It’s easy to use and best of all, it’s free until you have 2000 subscribers to your email list.  Free is great.

You can set up different lists for different functions – for example you can have a general list that includes everyone and you can have a list for free resource sign ups from your website that automatically sends the free resource after someone enters their information.

Customizing Your Facebook Page

Fan Page Engine is a great tool that allows you to easily set up a custom landing page for your Facebook Page.  I recommend purchasing the Unlimited Fanpage Engine for the one time fee of $67 to get access to the best templates.

Customizing Your Twitter Page background

For a beautiful custom Twitter background go to Twitrbackgrounds.com.  They will make a branded background for $89.  Their work is excellent and they will get your design to you very quickly.

What tools do you use and recommend?

I’d love to hear what you love to use and why, so please add a comment and share it.

12 Ways You Can Get Your Facebook Account Disabled

While I was researching this article, I visited a section of Facebook’s blog that I call “Facebook Purgatory”. This is where the poor souls who have had their accounts disabled go to desperately plead with to Facebook to reinstate their accounts. Most have no idea why their account has been disabled, and some have been waiting for weeks without a response from Facebook about whether their accounts would be reenabled. Facebook Purgatory is a sad place and I hope you never end up there.

Since Facebook is a private company they can do what they like with their site. They set their terms and conditions, and if you breach them they choose if and when they will reinstate it. The best defense you have is to play within their rules, otherwise you risk losing your friends, photos, videos, notes and any other data you have shared.

There are at least 12 ways you can get your Facebook account disabled:

1. Using Your Personal Profile for Business Purposes

Facebook wants you to use the Page profiles for business and keep your personal profile just that – personal. They state “You will not use your personal profile for your own commercial gain.” Therefore promoting your products and services through your personal profile could get you thrown out.

2. Using a Fake Name

Facebook wants to interact with real people and doesn’t tolerate fake names, business names or abbreviations (such as using one letter as your last name) on a personal profile.

3. Changing Your Name Too Often

Most people change their names very few times, if at all, in their lifetime. Facebook uses multiple name changes to flag people who are breaking the “fake name” clause. If you legitimately change your name, you have nothing to worry about.

4. Sending Too Many Friend Requests in a Short Period of Time

It seems counter-intuitive that a social networking tool would limit how you can add friends, but they do. After you initially join and upload your address books, they think your friends should grow organically and slowly. So how many friends are safe to add per day? They don’t share this useful information with us, but I would suggest adding no more than 20 friends a day.

Whatever you do, never ignore messages from Facebook that warn you to slow down on adding friends. If you receive a message from Facebook, don’t add any new friends for a couple of weeks.

5.Overuse of Your Inbox

It seems the Inbox feature is not your average mail client. Facebook doesn’t want users sending a lot of bulk messages from the inbox. You can only send a message to a maximum of 20 people. If you send the same message to multiple groups of 20 people, or send bulk messages often, you may get flagged as a spammer.

6. Being Reported for Spam

Each message you send includes a “report as spam” button. When someone clicks this button, Facebook reviews the message (and probably all of your other activities) to determine whether or not they consider it spam. All promotions that occur outside of a Business Page could be considered spam. I’m going to share a dirty little secret here: some people would rather hit the “Report as Spam” button than ask you not to send them information or unfriend you. It’s easier and anonymous. Be conscious of what you send, since you are always at risk of someone reporting you.

7. Engaging in Suspicious Behaviour After Time Away

If you haven’t used Facebook for a while (say for over a month), there might be a backlog of friend requests to process. From there it seems natural that you to want to message some people and add some other new friends. However, people in Facebook Purgatory report being banned from Facebook after a hiatus because they added too many new friends or sent too many messages. Remember to space out your activities.

8. Resending the Same Message to Your Friends, Event or Group Members

Facebook doesn’t like duplicate messages – they think it’s Spam. This means resending a message as a reminder to your friends, event invitees or to group members is a big no-no. Instead, Facebook recommends adding more people as administrators to an event or group. The extra administrators can send messages to their friends, rather than having you resend the same messages to the same people. Facebook has automatic flags that notify them of this behavior. If they check your message and see that it’s for “commercial gain”, you can kiss your account goodbye.

9. Using Inbox Messages to Chat

Facebook says, “The inbox functionality is not intended for the purpose of having live conversations with people. If you would like to do this, we recommend using the Facebook chat feature.” Multiple messages to the same person in a short period of time could be classified as Spam.

10. Multiple People Block You

Each profile has an option to “report/block this person.” While Facebook would regard the occasional block as part of human relationships (like bad breakups), flags go up if the number of people blocking you is abnormally high, or if you are blocked a lot in a short period of time.

11. You are Reported

The report part of “report/block this person” function prompts the user to give a reason for their report. Reasons include nudity or pornography, fake profiles, racist/hate speech, threatening behavior and unwanted contact. Unwanted contact is pretty vague. Facebook will review any report and look at your activity to see if it’s legitimate. If you’re using your personal profile for business promotions and you are reported, your account will be disabled.

12. Using Faulty or Intensive 3rd Party Applications to Access Facebook

You can access Facebook via different websites or applications such as mobile clients. These are not developed by Facebook, but by 3rd party developers, and interact with Facebook using your credentials. If they have been poorly developed, or they refresh often (for example every 5 minutes), Facebook may see this as spammy behaviour and suspend your account. A big culprit seems to be SkyBook, a Facebook client for Windows Mobile so avoid that one. Limit how you connect to Facebook by using their website and one trusted mobile application.

If your Account is Disabled

If you ever have your account disabled, visit http://www.facebook.com/help/contact.php?show_form=disabled to request your account is reinstated. Be patient, multiple requests are reported to slow the process down and Facebook is notorious for taking their time to review disabled accounts.

To learn more about how to protect your Facebook account, check out: Facebook Business Breakthroughs.

How to Download Your Facebook Friends’ Email Address

Recently Facebook and Yahoo formed a partnership of sorts and with it came an exciting new feature – the ability to download your friends email addresses.  If you don’t have a Yahoo Mail account, you can sign up here.

This is great for businesses owners because it means we can get our connections off Facebook and into our Address Books allowing us to protect our network in the unlikely event that our Facebook account is banned for some reason, or Facebook stops becoming the social network of choice.

Now remember, with great power comes great responsibility – so don’t add these people to your mailing list without getting their permission first.

Import Your Contacts From Facebook

  1. Go to address.yahoo.com and log in to your Yahoo account.
  2. Select “Import Now”.
  3. 1. Import email addresses from Facebook How to Download Your Facebook Friends Email Address

  4. Select the Facebook icon.  If you aren’t already signed into Facebook, you may be prompted to log in.
  5. 2. Facebook import icon How to Download Your Facebook Friends Email Address

  6. Allow the Yahoo Contact Importer to access your Facebook Account.
  7. 3. Allow Yahoo Contact Import Access to Facebook How to Download Your Facebook Friends Email Address

  8. Once the download has completed, return to the Contacts home page by selecting the contacts Menu.
  9. Select the Fix Duplicates entries option.
  10. 4. Fix Duplicates How to Download Your Facebook Friends Email Address

  11. In the Clean Up Duplicates, select Merge All Exact to remove Exact Matches.
  12. 5. Clean up Duplicates How to Download Your Facebook Friends Email Address

  13. Examine any left over similar matches and decide whether to merge them or skip them.

Export your Contacts from Yahoo Mail

Assuming you don’t use Yahoo Mail as your primary mail client, you’ll want to export your contacts so you can import them into your primary address book.

  1. From the Tools menu, select Tools -> Export.
  2. 6a. Export Contacts 1 How to Download Your Facebook Friends Email Address

  3. Select Export Yahoo! CSV and Export Now.

6. Address Book Export How to Download Your Facebook Friends Email Address

Mac Users: The file will be saved into your Downloads folder.  The file should be called something similar to: yahoo_xx.csv (it depends on the first 2 letters of the last name of your first contact – in my case the last name is Abel, so my file is yahoo_ab.csv).
PC Users: You will be prompted to save your file to you local machine.

Import Your Contacts into Your Address Book

Mac Users: Import Your Contacts into Your Apple Address Book

  1. In your Address Book select the File Menu -> Import.
  2. Select the yahoo_xx.csv file from your Downloads folder to import the contacts.  Press OK to import.
  3. Once the import has completed, remove duplicate entries by using the Card Menu -> Look for duplicates.

PC Users: Import Your Contacts Into Outlook

  1. In Outlook select File Menu Import and Export.
  2. Make sure Import from another program or file is highlighted. Click Next.
  3. Now make sure Comma Separated Values (Windows) is selected. Click Next.
  4. Use the Browse button the select the file you downloaded from Outlook.
  5. Select Do not import duplicate items. Click Next.
  6. Select the Outlook folder you want to import the contacts to. This will usually be your Contacts folder. Click Next.
  7. Click Map Custom Fields. Make sure all columns from the CSV file are mapped to the desired Outlook address book fields. You can create new mappings by dragging the column title to the desired field. Any previous mapping of the same column will be replaced with the new. Click OK.
  8. Click Finish.

How To Change The Live Feed Settings On Facebook To Show All Friend Updates

Facebook How To Change The Live Feed Settings On Facebook To Show All Friend UpdatesFacebook does love to redesign their site, often much to the chagrin of those who use it.  After hearing lots of feedback from users after the last redesigns, Facebook has made changes to the homepage and how the News Feed works, many of them this time, definitely for the better.

Now, there are 2 feeds on the Homepage instead of one:

  • Live Feed which gives you updates as they happen
  • News Feed which is now the revamped Highlights section

What was Highlights in the right-hand side bar, has now been added back into the News Feed view and has been causing some confusion, because like the Highlights section it doesn’t necessarily show updates in chronological order, but rather in what is popular or what Facebook thinks you might find interesting.  I really can’t wait until Facebook lets us customize what we would like to see based on what we think is interesting rather than just guessing for us.

The Live Feed view has some welcome re-additions, bringing back when friends are tagged in photos, RSVP for events, join groups and make new friends. Thankfully, birthdays are again more visible and I won’t have to feel so guilty for not sending my birthday wishes.

With the addition of the Live Feed, a new default setting has been added that only allows 250 friends to show updates in your feed. Since you can’t actually choose which 250 friends, you may want to change this setting. To do this:

1. Make sure you have Live Feed set.

1. Facebook Live Feed How To Change The Live Feed Settings On Facebook To Show All Friend Updates

2. Scroll to the Bottom of the Live Feed screen and Edit Options.

2. Edit Options How To Change The Live Feed Settings On Facebook To Show All Friend Updates

3. Change the Maximum number of friends shown in Live Feed to 5000 (the maximum friends that Facebook lets you have).

3. Change Newsfeed Setting How To Change The Live Feed Settings On Facebook To Show All Friend Updates

Don’t forget to save the changes.